Case Study Chester Zoo - iT Global Market - Latest Trending Technologies, Processes & Solutions For Greater Productivity

Case Study Chester Zoo

Chester Zoo realized its customers were rapidly going mobile as early as 2010. The team
anticipated the trend that has seen mobile, as a percentage of overall traffic, rise
from a modest 10% to a whopping 70% by 2014. It knew, even at this early stage, the
current web infrastructure wasn’t equipped to handle customer mobile experiences. And so
it kickstarted a process that, today, means every single digital decision is made with
mobile in mind. Working with agency partner, Code Computerlove, the zoo embarked on a
mobile transformation project to make sure every customer visit is mobile optimized
before, during, and after every zoo visit.

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