Salesforce, the customer relations management software provider, has announced that Salesforce was named a leader by Forrester Research in its report, The Forrester Wave: B2B Marketing Automation Platforms, Q4 2018.

Salesforce Pardot unites marketing and sales teams to deliver personalized customer relationships at scale. Powered by Einstein artificial intelligence (AI) and Lightning, Salesforce Pardot delivers innovative lead intelligence capabilities, including AI-powered lead scoring, lead nurturing and lead routing—enabling businesses to find and nurture leads, close more deals and maximize marketing return on investment.

“B2B marketers know that their customers expect a tailored experience through every step of their journey,” said Michael Kostow, SVP & GM, Salesforce Pardot. “Enabling sales and marketing teams to work together to deliver personalized and meaningful engagement experiences, Pardot delivers a single platform that increases pipeline and revenue.”

Salesforce Pardot is a leading B2B marketing automation solution, delivering cutting-edge lead management, faster sales cycles and a smarter, more personalized customer experience.

Through intelligent features including recently announced Einstein Campaign Insights and Einstein Behavior Scoring, Pardot empowers marketers to establish more leads and arm sales teams with personalized content at the right time. Pardot customers like VMWare have experienced a 20 percent increase in productivity, a 20 percent increase in additional revenue and an overall 641 percent increase in return on investment.

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