Salesfusion, a leading provider of marketing automation technology for mid-sized marketing organizations, is recognized in the Gartner Magic Quadrant for CRM Lead Management for the third time.
Salesfusion provides marketers with an intuitive, all-inclusive platform that integrates with the world’s leading CRM solutions. Highly focused on the unique needs of mid-sized marketing teams with an unwavering commitment to customer success, Salesfusion was recognized for its ease of use, deployment options, and cost-effectiveness.
“We are honored to be named in Gartner’s latest Magic Quadrant for CRM Lead Management, as we believe our inclusion as a Niche player for a third year continues to validate our strategy and commitment to the success of mid-sized marketing organizations,” said Logan Henderson, Salesfusion CEO.
“We focus on features that put more time back in your day, like intuitive campaign builders, robust analytics, and native CRM integrations. Marketers need speed and efficiency, which is exactly what Salesfusion provides.”
In the 2018 Gartner Magic Quadrant for CRM Lead Management report, Gartner defines CRM Lead Management as integrating “business process and technology to close the loop between marketing and direct or indirect sales channels, and to drive higher-value opportunities through improved demand creation, execution and opportunity management”.
According to Gartner, “The fundamental goal of CRM lead management applications is to deliver engaged contacts to sales precisely when they are likely to be seeking to purchase a solution—in other words, giving sales higher-value, qualified opportunities at exactly the right time.”