Brand always, always, always
Brand is one of those squishy marketing things that are hard to understand, difficult to measure,
and impossible to do without. Forbes says Google’s brand is worth almost $90 billion, and Apple’s
is worth over $150 billion. An icon of Americana, the Coca-Cola brand is worth almost $60 billion,
and McDonald’s golden arches contain just about $90 billion worth of nuggety goodness.
So there must be some value in brands on mobile.
But what precisely is that value for app marketers? And how does that brand value translate to
what people do when they see your app listing on Google Play or the App Store?