Welcome To The Era Of Context Marketing - iT Global Market - Latest Trending Technologies, Processes & Solutions For Greater Productivity

Welcome To The Era Of Context Marketing

Personalization is a tactic that most marketers would willingly
deliver, but our research shows that very few actually do.
Personalizing customer experiences, whether on your website,
in an email push, or a social media campaign, requires you
to deliver content that takes into account the context of
customers’ current and previous brand interactions. At
Sitecore, we call this “context marketing.”

It is an approach that delivers measurable, relevant
experiences that improve performance, build loyalty, and
drive real results across each of your customer engagement
channels. Context marketing empowers businesses to know
every customer and shape their experiences in real time and
at scale.

The good news is that personalization through context
marketing is part of the Sitecore® Experience Platform™
functionality. As a Sitecore user, all you have to do is start
using it.

Name *

Email *